WHY WE STARTED CRANK
Because high-quality, great-tasting beer should be affordable
"As Western graduates who love to crack open a cold one after a long day’s work, we found that no beer properly satisfied our needs. Often, we found that the craft beers were too expensive and were catered to people double our age. While value beers lack quality and continue to raise their prices. We hope that CRANK becomes the beer of choice for young adults, as well as people of all legal ages (19+) looking for a true value beer that they can enjoy."
MEET THE FOUNDERS
It's what's on the inside that counts
CRANK launched with a HUGE St.Patty's day event where we sold our first batch of 10,000 beers...well, almost.
We had the beer and event ready to go, but three days before our launch a little pandemic shut down the world. Ya, timing is definitely not our strong suit. But do we regret it? Not a chance.
Stuck with 10,000 beers and no place to sell them, we had to get creative... and fast.
In all honesty, the early days were...tough. We learnt in school to be ready for anything when starting a business, but we were not ready for a pandemic to shut the world down.
Thankfully, we were able to partner with a restaurant and direct deliver to people's doors. Thanks to all the AMAZING CRANKers, we were able to survive... and thrive.
After selling out of our first batch due to the wonderful support of all the CRANKers, it was time to grow.
We threw our first annual CRANK golf tournament, which was a major success.
We then added fourteen Beer Stores across Southern Ontario, and a variety of licensee accounts...with more to come.
Now, CRANK is gearing up for a big 2021. We have applied to the LCBO and hope to get in early this year.
We have a lot of big events planned for this summer, so stay tuned.
We hope to grow the CRANK team, as well as our loyal CRANKers. 2021 is the year CRANK is going to TAKE OVER the beer industry, so join us for this awesome ride!