Image by Elevate

ABOUT

CRANK

WHY WE STARTED CRANK

Because high-quality, great-tasting beer should be affordable

"As Western graduates who love to crack open a cold one after a long day’s work, we found that no beer properly satisfied our needs. Often, we found that the craft beers were too expensive and were catered to people double our age. While value beers lack quality and continue to raise their prices. We hope that CRANK becomes the beer of choice for young adults, as well as people of all legal ages (19+)  looking for a true value beer that they can enjoy."

MEET THE FOUNDERS

It's what's on the inside that counts

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Jack Jelinek

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Ivey HBA 20'

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Michael Woolfson

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Ivey HBA 20'

TIMELINE

 

 

LAUNCH

EARLY 2020

CRANK launched with a HUGE St.Patty's Day event where we sold our first batch of 10,000 beers...well, almost.

 

We had the beer and event ready to go, but three days before our launch a little pandemic shut down the world. Ya, timing is definitely not our strong suit. But do we regret it? Not a chance.

Stuck with 10,000 beers and no place to sell them, we had to get creative... and fast. 

 

 

EARLY DAYS

SPRING 2020

In all honesty, the early days were...tough. We learnt in school to be ready for anything when starting a business, but we were not ready for a pandemic to shut the world down.

 

Thankfully, we were able to partner with a restaurant and direct deliver to people's doors. Thanks to all the AMAZING CRANKers, we were able to survive... and thrive. 

 

 

GROWTH

LATE 2020 & EARLY 2021

Whew... we got out of the first two lockdowns. Little did we know there would be a third. But our CRANKers stayed strong, pushing us along. 

But we will admit, we were going slightly crazy... we knew the world needed to try CRANK!

So, we then added 14 Beer Stores across Southern Ontario, and a variety of bars, restaurants, golf courses and more...with more to come.

 

 

AND NOW...

SUMMER 2021

We're in 18 Beer Stores and adding more, we have applied to the LCBO, and have some big (debatably massive) plans in the works, so get ready for the announcements.

 

We hope to grow the CRANK team, as well as our loyal CRANKers. 2021 is the year CRANK is going to TAKE OVER the beer industry (yeah... not just craft), so join us for this awesome ride!