Because high-quality, great-tasting beer should be affordable

"As Western graduates who love to crack open a cold one after a long day’s work, we found that no beer properly satisfied our needs. Often, we found that the craft beers were too expensive and were catered to people double our age. While value beers lack quality and continue to raise their prices. We hope that CRANK becomes the beer of choice for young adults, as well as people of all legal ages (19+)  looking for a true value beer that they can enjoy."